Jeremy’s Sametime Status Proudly Presents: Olympic Fun Facts Week! At the first Modern Olympic Games in Athens in 1896, Silver Medals were awarded to the winners, and Bronze Medals were awarded for second place.
So apparently, the phrase "Going for the Gold" is slightly newer than the Modern Olympics themselves, as the awarding of Gold, Silver and Bronze (in that order) originated in the 1904 games.
Here's a clip of some people Going for the Gold, Silver and Bronze, but ending up with Red, Black, and Blue:
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