Somebody Thought This Was A Good Idea

Why is Domino's running a commercial showing that the people who answer their phones are incompetent buffoons?  

Have you been to a Domino's lately?  

Oh come on now, be nice.  I'm sure the highly-trained folks at Domino's are perfectly nice and talented people who may read blags on the internets.  Their management may not agree, as it would seem.

So recently, I started seeing a new commercial for Domino's pizza...( Watch It Here, if you'd like ) wherein Domino's is trying to show you how easy and convenient it is to order all of your pizza and pizza-related foodstuffs over the internets on Their Website.  In all fairness, the website ordering is totally decent, though Other Pizza Places have Online Ordering as well, so it's not all that special anymore.  In order to show how great it is to order pizza over the internets, the commercial features a Domino's employee fumbling all over himself trying to take a pizza order over the phone.  

While the point of the commercial is certainly to show how simple and error-proof the online ordering system is, it leads me to believe that Domino's employees are unable to do some of the most basic and vital aspects of their jobs.  Those aspects, of course, being to take an order for a pizza and subsequently create that food for the customer.  Are we to believe that the only viable way to ensure proper food creation now is through online ordering?  That the competence of the Domino's staff has reached such a low point that they can't even be trusted to talk on the phone?  If I can't trust the restaurant staff to properly write down the toppings for a pizza, why should I trust them to actually create my pizza in a correct and sanitary manner?  Your commercial has instilled that much doubt in your abilities.

Or is this entirely be design?  Maybe you don't want that level of customer-employee interaction.  Is it pure laziness that you want me to do your employees' work for you?  If they're busy talking on the phone, they're not busy making pizza...so pass the grunt work off onto the customer?  Or maybe you can get away with having fewer employees staffing your restaurants so you can make a bigger profit?  Either way, I no longer believe that your restaurant is able to meet my pizza-making needs, so I don't think I'll be ordering from you anytime soon.  The Papa John's is closer anyway.