Dunkin Donuts is missing a big opportunity by calling it a “Pumpkin”
Well, just so you know, I checked on Webster this morning, and the official term for a pumpkin is, in fact, "pumpkin." Also, are you feeling okay? You actually used the real name of a large, faceless, automatonic corporation. Usually, you obscure those pretty transparently.
Well, in this case, I thought it was necessary. Also, I'm not calling them out for being lousy or screwing something up. They just used the wrong word in an advertisement for something that I may or may not buy. I'm pretty impartial to pumpkin muffins and pumpkin donuts and pumpkin coffee and whatever else Dunkin' has decided to pumpkinify.
It's surprisingly difficult to type the word pumpkin that many times in one sentence...in case you were wondering.
We weren't.
So anyway, since Dunkin Donuts's advertising department has dropped the ball, I've decided to help them out in the form of a quick Blag post explaining how they should have done it in a manner that would have added whimsy. The official tag line they're using is "Nobody Does Pumpkin Like Dunkin'". What they should have done is take advantage of the shortened, folksy version of the word "Pumpkin" and made the catch phrase "Nobody Does Punkin' Like Dunkin'". Of course, then Ashton Kutcher's lawyers would probably have something to say about that, but it makes the commercials sound better.
You are welcome.
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