Friday, May 7, 2010

So is 1/1, for that matter

Commercials tend to leave out the fact that 99/100 is a fraction.


Commercials suck.


Wow...Friday rant? A rare and special gift.


Advertisers do a great job of misleading people. It's what they do. They want you to think that whatever it is they're selling is better than whatever somebody else is selling, even though it's probably not. They also make you think you're getting a better deal on it than you really are.

To this end, they use silly misleading catch phrases and rely on connotation versus fact. One of my favourites is "at a FRACTION of the cost!" Yeah...99/100 is a fraction. So while you think you're getting something for half price, or maybe 1/3 of the price...it's really more like 9/10. But when you hear fraction, they want you to start thinking that there's a one in the numerator. Not the case....don't be fooled!

The other one that gets my goat is "Pennies on the dollar!" 99 is a number of pennies. For that matter, so is 105. It's not such a good deal anymore is it?

1 comment:

Jeff said...

"Zero's a percent!"