Mail-In Rebates are great because you forget about them
Which also means that companies who sponsor mail-in rebates could completely renege on them about 83% of the time, and nobody would notice. Wonder if they do...
So, a little while ago, I made a reasonably substantial purchase. I made this purchase because I really had to, ad my decision was swayed entirely by consumer reviews and test data, and not at all by the fact that I liked the name.
Not at all.
Anyway, my decision was also not swayed by the fact that the item I chose came with a reasonably substantial mail-in rebate. This would help alleviate the cost of the item, but not to a very major degree...it was just a nice added bonus. To my surprise, I actually filled out the form and mailed it in. See, mail-in rebates are a pain. Deliberately, I'm sure. You have to have the original receipt, a huge form to fill in with your name, what product you bought, your email address, various demographic group information (which I believe I actually filled out accurately on this particular form), and more information than could ever be useful for the people who sold me the item I bought. Most people either choose not to go through all of that rigmarole, or else they set it aside for later, forget about it, and remember to fill out the form 2-3 weeks after the rebate offer expires. Or they lose the receipt. I did that once...no rebate for my toothbrush that time. Anyway...I actually remembered to do all of that nonsense this time, so I mailed away for my rebate.
And promptly forgot about it.
Not long ago, as I was reviewing the week's mail (Yeah...I seriously check the mail about once a week or so...that's how important the crap I get in the mail usually is) I found an envelope from the company I sent away for a rebate from. Hooray! I got free money that I completely forgot I rightfully had coming to me! It, of course, came in the form of a prepaid gift card with an expiration date, so I have to remember to use it between now and then. One more way they can skimp out on giving me my rebate. I won't let it happen!
No comments:
Post a Comment