Monday, November 28, 2016

Topic Til It's Optic

Around the holidays, is it really necessary to do things until they rhyme? 


Maybe not necessary, but in general, it comes highly recommended.  By the way...what the crap are you talking about?  


So, unless you've been living under a rock, you've recently been made aware that we've had a flurry of commerce-related holidays recently.  You have Black Friday (which is totally a misnomer now, since 83% of stores start Black Friday on Thursday now, but that's beside the point), Small Business Saturday (which is totally a misnomer now, since "Small Business Saturday" is actually a registered trademark of the American Express Corporation, a Fortune 500 multi-national corporation with revenues exceeding 30 billion dollars, but that's beside the point), and Cyber Monday (which is probably not totally a misnomer yet, but the fact that it's a formal title causes me to capitalize monday, which I otherwise never do, but that's beside the point).  Along with these entirely commercial holidays comes an all-too-oft repeated expression which we've all heard enough times that we don't even think about it anymore: "Shop til you drop."

Strictly speaking, we're supposed to walk around spending money on goods and services until we no longer contain the physical capacity to remain standing.  This seems a little excessive, but it rhymes, so we just go along with it.

Only this year, I was made aware of a similar rhyming pithy expression for this particular holiday season.  I managed to ignore it once, but I heard it at least 5 times over my Thanksgiving break.  I was instructed to "Gobble till you wobble." 

Strictly speaking, we're supposed to eat until we no longer contain the physical capacity to stand correctly.  Yeah...it's nowhere near as catchy or pithy as the shopping one, but it rhymes and we like pumpkin pie, so we just go along with it.

So, what else are we supposed to do until it rhymes now that the broader holiday season is upon us?  Gift til you're miffed? 
Wrap til your nap? 
Sing til you hear a ding? 


Blag til you make us all gag?  Write til we're filled with spite?  Joke til your readers croak?  


You get the idea.  Rhyming pithiness really does have its limits, and I think we passed it at least one catch phrase ago.  Also, I've never dropped from shopping, so I'm probably not even doing that one right.  

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